Blue Shield SB 729 Updates and How Maven Can Help
Carrier Updates
Thursday, May 08 2025

Blue Shield continues to work to implement SB 729, and they intend to be fully compliant by the July 1, 2025, deadline. For groups looking to provide support and education for their members with the new fertility coverage mandated in SB 729, as well as control costs associated with the benefits, Maven is Blue Shield’s premier women’s and family health partner.
Maven’s Family Building program is available for buy-up for fully-insured and ASO and Shared Advantage clients who wish to supplement SB 729’s mandated fertility coverage with comprehensive coaching, education, and care navigation. Maven Family Building members can access:
If You Have Any Questions or Would Like More Information, Please Contact Your Dickerson Sales Rep.
Maven’s Family Building program is available for buy-up for fully-insured and ASO and Shared Advantage clients who wish to supplement SB 729’s mandated fertility coverage with comprehensive coaching, education, and care navigation. Maven Family Building members can access:
- 24/7/365 dedicated care advocacy and benefits navigation within the Maven program, the Blue Shield network, and employer benefit ecosystem.
- Unlimited and on-demand access to a diverse virtual network of providers specialized in fertility and family building at no cost to the member.
- Personalized and guided content, including care plans, articles, assessments, live and on-demand classes, and community forums.
If You Have Any Questions or Would Like More Information, Please Contact Your Dickerson Sales Rep.